Dorel Juvenile Group – Who???

by Cathy Fligger
Dorel is the parent company that brings you fabulous brands such as Safety 1st, Cosco, Quinny, and Maxi-Cosi as well as licensed brands, which include, Disney and Eddie Bauer. With a power packed line up, Dorel has lived up to its tag line: “Dedicated To Helping Provide A Safer World For Children”.

Safety 1^st was the first branch to be developed by Dorel. In 1984 the very first product launched was the “Baby on Board” Sign. And with that success they launched an extremely effective campaign of child safety products. (Outlet covers, drawer latches, gates, and much more) It quickly became the industry leader worldwide in this niche market.

Quinny & Maxi Cosi are two brands that compliment each other well. Designed around the idea of being innovative and fresh, these strollers and car seats are fun and functional. Bright colors combination are reflected across both lines, and everything is interchangeable. Also, don’t forget the awesome additional accessories!!

Cosco is the more economical line in the Dorel family. Their most popular items include car seats and booster seats. I have 4 of these myself and my kids love them. They are affordable and easy to install. Their strollers are quality products backed by affordability.

Seeing the success of their other brands, they added the Eddie Bauer and Disney licensed brands to their already impressive product line. Eddie Bauer is associated with top of the line products; strollers, car seats, play yards, etc. And Disney, need I say more? Who can go wrong with power players like this?

The Dorel Juvenile Group has built its reputation; backed by affordability, feature-rich, quality, safe and unique products. For over 25 years, this company has built an empire around the safety and happiness of your child! And as an owner of some of these products, I personally can attest to their effectiveness. Along with the car seats, I have baby proffed my house with outlet covers, door knob covers, and cupboard latches (all from the Safety 1st line). I love their products and would recommend them to anyone!

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